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This white paper explores the phenomenon of mobile technology as it investigates the current scale of market penetration. Using the latest statistics, our research illustrates the continual increase of mobile users across the globe.
The Global scale of Mobile
The world is seeing a rapid technology migration to both higher speed mobile broadband networks and the increased adoption of smartphones and other connected devices.
The Smartphone Demographic
Every demographic has seen a dramatic increase in the number of individuals that utilize their phones to search
online. Believe it or not, 87 percent of baby boomers own a smartphone.
Changing Mobile Landscapes
Businesses, who do not respond efficiently to mobile
trends, could miss out on possible sales opportunities.
Transacting & Communicating
Higher adoption rates are not the only factor driving the growth of m-commerce. Currently, consumers expect
transactions to be easier on mobile than through any other form of technology